The average extension agent to farmer ratio is around 1:10,000 while over 17 million youths in Africa enter the labour market annually. The
current models of extension delivered through public or private systems has proven not to be sustainable with problems of inadequate number and low quality of agents. This has caused stagnant productivity, losses and poor loan repayment for financial institutions, aggregators and investors
Unlocking a sustainable and scalable way to make extension service delivery an inclusive business is a sure way to get our youths and women involved.
We call our extension agents “Farmer Business Associates” for a reason! Our associates are selected from the farming communities, are tech-driven, trained on the best agronomic and business practices, and have a deep understanding of the local context.
While building trust between FBAs and farmers, we are developing a sustainable agency system by transforming extension agents to micro-SMEs, a commission-based model that ensures agents earn higher as the size of their farmers and services offered to these farmers increases. An agent earn an avg. of $200 monthly serving 200 farmers.